A Baker’s Dozen of Reasons You Should Be On Twitter
I’m going to tell you a secret. Twitter is not a silver bullet that will increase your sales overnight. But that doesn’t mean you shouldn’t be on it…
Psychographics: The New Frontier In Marketing
Though it’s been around for 30 years, psychographics have been a bit of a buzzword in the marketing hemisphere and one trend I hope doesn’t go away. Demographics is so dry with its facts and figures about gender, age, income, and family status, but psychographics dig beneath that to find out what makes people tick.