A well-branded email is essential for writers. As the queen of unsubscribing, I am a study in the art of thinning out my inbox. And let me tell you: If I don’t recognize an email within thirty seconds, I’m not sticking around to sleuth it out. I have too many other value-packed newsletters to read. […]
I like making big claims, especially when I think I can back them up. Call it hubris. But I’m going to make a BIG claim that I think there are three goals ALL writers should adopt in the New Year. Let’s admit it. 2020 has been a trash year. So with vaccines a’coming, let’s aim […]
A post in which I ponder the lack of depth in today’s social media engagement strategies.
Sometimes, social media leaves us feeling like a jilted girlfriend whose boyfriend just ditched her to play Halo 3. Having come into the relationship with assumptions about How Things Will Be, you are left with a glowing screen in hand on which you poured out your heart and now no response, radio silence, dead air.
Blogging’s a great way to grow visibility. For my business, for a client’s business, for social issues. For businesses, it creates community that can bring them the attention they need to succeed. For individuals, community and connection are still at the heart of why we blog.