A post in which I ponder the lack of depth in today’s social media engagement strategies.
Sometimes, social media leaves us feeling like a jilted girlfriend whose boyfriend just ditched her to play Halo 3. Having come into the relationship with assumptions about How Things Will Be, you are left with a glowing screen in hand on which you poured out your heart and now no response, radio silence, dead air.
A lot of buzz in social media today is around generating conversations, but what the heck does “conversation” even mean?
I’m going to tell you a secret. Twitter is not a silver bullet that will increase your sales overnight. But that doesn’t mean you shouldn’t be on it…