Blog

A record of my thoughts on industry happenings, creative insights, things I love, and what it means to be a writer.


Psychographics: The New Frontier In Marketing


Though it's been around for 30 years, psychographics have been a bit of a buzzword in the marketing hemisphere and one trend I hope doesn't go away. Demographics is so dry with its facts and figures about gender, age, income, and family status, but psychographics dig beneath that to find out what makes people tick.


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