A record of my thoughts on industry happenings, creative insights, things I love, and what it means to be a writer.

The Missing Link in Social Media: Talking with Real People

A post in which I ponder the lack of depth in today's social media engagement strategies.

Conversation Starters for the Uninitiated

A lot of buzz in social media today is around generating conversations, but what the heck does “conversation” even mean?

A Baker’s Dozen of Reasons You Should Be On Twitter

I'm going to tell you a secret. Twitter is not a silver bullet that will increase your sales overnight. But that doesn't mean you shouldn't be on it...

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