A record of my thoughts on industry happenings, creative insights, things I love, and what it means to be a writer.

The Missing Link in Social Media: Talking with Real People

A post in which I ponder the lack of depth in today's social media engagement strategies.

The Truth About Love (Or at Least Social Media)

Sometimes, social media leaves us feeling like a jilted girlfriend whose boyfriend just ditched her to play Halo 3. Having come into the relationship with assumptions about How Things Will Be, you are left with a glowing screen in hand on which you poured out your heart and now no response, radio silence, dead air.

The Reasons I Blog

Blogging’s a great way to grow visibility. For my business, for a client’s business, for social issues. For businesses, it creates community that can bring them the attention they need to succeed. For individuals, community and connection are still at the heart of why we blog.

A Baker’s Dozen of Reasons You Should Be On Twitter

I'm going to tell you a secret. Twitter is not a silver bullet that will increase your sales overnight. But that doesn't mean you shouldn't be on it...

Psychographics: The New Frontier In Marketing

Though it's been around for 30 years, psychographics have been a bit of a buzzword in the marketing hemisphere and one trend I hope doesn't go away. Demographics is so dry with its facts and figures about gender, age, income, and family status, but psychographics dig beneath that to find out what makes people tick.

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