Blog

A record of my thoughts on industry happenings, creative insights, things I love, and what it means to be a writer.


A Baker’s Dozen of Reasons You Should Be On Twitter


I'm going to tell you a secret. Twitter is not a silver bullet that will increase your sales overnight. But that doesn't mean you shouldn't be on it...


Advice from a Hiring Manager


I get it. Life is tough without a job. Desperation sets in and all you can think is "Apply for all the things!" Mass uploads of your resume and cover letter ensue. You feel like you're in the Hunger Games of the job-hunting world but there are steps you can take to up your chances...


Psychographics: The New Frontier In Marketing


Though it's been around for 30 years, psychographics have been a bit of a buzzword in the marketing hemisphere and one trend I hope doesn't go away. Demographics is so dry with its facts and figures about gender, age, income, and family status, but psychographics dig beneath that to find out what makes people tick.


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